|Tourism Australia boosts career of Dewayne Everettsmith|
|Wednesday, 27 June 2012 05:45|
With the unveiling of a $250 million marketing blitz, Tourism Australia today not only relaunched “brand Australia”, but has also provided a boost to the career of Tasmanian singer/songwriter Dewayne Everettsmith.
The campaign “There’s Nothing Like Australia” was launched in China by tourism minister Hon. Martin Ferguson and features the song “It’s Like Love”, written by Everettsmith in collaboration with American viola player Jasmine Beams. The pair teamed up as part of Tourism Australia’s “Making Tracks” campaign which put musicians from different genres and countries together to create, using Australia’s unique beauty as their inspiration.
“Naturally, I'm really excited, and proud, to be a part of this marketing campaign. The ads are beautiful, with very high- quality production, and to have co-written and be singing the soundtrack is awesome," said Everettsmith.
Dewayne Everettsmith began singing as a child in his own Tasmanian Aboriginal community and since signing with Darwin label Skinnyfish Music, has already notched up career highlights that others only dream of including performing a private show for Oprah’s friend Gayle King, supporting acts like Gurrumul, Archie Roach, John Farnham and Guy Sebastian, touring through Europe and the US and being appointed the national ambassador for the official Save the Tasmanian Devil appeal.
The Tourism Australia campaign tops off a busy two years of career-building for Everettsmith—and all this before completing his first album.
"What's really special for me is the idea that here am I - a guy from just about the bottom of the planet, still to get my first album out - and my voice has just gone out there, around the world, singing to people about my country. I like that!"
Dewayne Everettsmith will head into the studio later this year to complete his album and record a new version of “It’s Like Love”.
VIEW THE FULL TOURISM AUSTRALIA COMMERCIAL HERE: